Terms and Conditions – Privacy Policy


www.allblackshop.com (“this website”) is operated by M21 LIMITED (“we”, “us”, “our”). We respect the privacy of our website users (“you”, “your”) and are committed to protecting your security and privacy.

Terms & Conditions

The following terms and conditions apply to your use of this All Blacks shopping Web Site and your purchase of products from the All Black Shop’s On-Line Catalogue. By using this Site and the On-Line Catalogue you agree to adhere to and be bound by all of these terms and conditions.


Your use of this Site constitutes an Agreement between you and M21 LIMITED. This Agreement, which consists of the terms and conditions set forth herein, shall be construed in accordance with the laws of New Zealand, without regard to any conflict of law provisions.

M21 LIMITED reserves its right to modify the terms and conditions that apply to your use of this Site and the On-Line Catalogue. By using this Site and the On-Line Catalogue following any such change you agree to adhere to and be bound by the terms as modified.

This Agreement is effective unless and until terminated by either you or M21 LIMITED. You may terminate this Agreement at any time by notifying M21 LIMITED by e-mail or mail. M21 LIMITED also may terminate this Agreement at any time and may do so immediately without notice, and accordingly deny you access to the Site, if in M21 LIMITED’s sole discretion you fail to comply with any term or provision of this Agreement. Upon any termination of this Agreement by either you or M21 LIMITED, you must promptly destroy all materials downloaded or otherwise obtained from this Site, as well as all copies of such materials, whether made under the terms of this Agreement or otherwise.

Use of the Site

All Blacks Shop Site, the On-Line Catalogue and all of their contents, are provided solely for personal, non-commercial (other than for the purchase of merchandise from our On-Line Catalogue) use by the users of our Site. No right, title or interest in any materials or software is transferred to you as a result of your use of the Site or the On-Line Catalogue.

Trademark Information

This website www.allblackshop.com, operated by M21 LIMITED is the Official Online Store to the New Zealand Rugby Union. The New Zealand Rugby Union, their official Sponsors and Official Suppliers Logos, product and service names are trademarks of the New Zealand Rugby Union and other authorised marks of our suppliers. Any reproduction or use of any of the contents of this site without the express written consent of New Zealand Rugby Union is prohibited.

Internet Privacy Policy

All Blacks Shop collects customer information on-line for marketing and promotional purposes as a way of enhancing your shopping experience. This data includes customer information gathered through processing sales transactions, mailing list sign-ups and in response to customer surveys. The All Blacks Shop respects your privacy and has instituted policies intended to ensure that your personal information is handled in a safe and responsible manner. The All Blacks Shop does not sell or give out e-mail addresses to anyone.

All information we receive via e-mail or obtained in connection with your use of this Site shall be the property of All Blacks Shop. Submission of this information shall constitute an assignment to All Blacks Shop of all worldwide rights, in all copyrights and other intellectual properties associated with the information. All Blacks Shop will not be limited in any way in its use, commercial or otherwise, of any such information submitted and will be under no obligation (1) to maintain the information in confidence; (2) to pay to user any compensation for any information; or (3) to respond to any user. You agree that information you submit to the Site will not contain any libelous or otherwise unlawful, abusive or obscene material. Please remember that you are solely responsible for the content of any information you provide to All Blacks Shop.

You also agree that All Blacks Shop may use and/or disclose information about your demographics and use of the Site in any manner that does not reveal your identity. By participating in any sweepstakes, contests, promotions, and/or requesting promotional information or product updates, you agree that All Blacks Shop may use information about you for marketing and promotional purposes.


By using All Blacks Shop Web Site and On-Line Catalogue you agree to defend, indemnify and hold M21 LIMITED harmless from any and all claims, damages, costs and expenses, including attorneys’ fees, arising from or related to your use of the Site and the On-Line Catalogue.


Every effort has been made to portray the colors of our products that appear on the Site and in the On-Line Catalogue as accurately as possible. However, because the actual colors you see depend on the monitor you are using, M21 LIMITED cannot guarantee that your monitor’s display of any color will be completely accurate.

General Disclaimer

M21 LIMITED reserves the right, in its sole discretion and without any obligation, to modify or correct any error or omissions in any portion of this web site and On-Line Catalogue.


Contacting All Blacks Shop By E-mail

We welcome your communications to us by e-mail. We read every message that comes to us. We make every possible effort to respond to all messages we receive. We will save certain messages and only keep e-mail addresses on file for promotional and marketing purposes.

Corporate Information

This Web Site (www.allblackshop.com) is operated by:
Under license to the New Zealand Rugby Union
Unit 7, 1 Stark Drive
Wigram Business Park
New Zealand.

Collection of Your Information:

We collect information about you through our website in an effort to improve your shopping experience, as well as communicate with you about our products, services and promotions. We do not sell or rent your personal information to third parties. We release account and other personal information only when we believe release is appropriate to comply with law; facilitate court proceedings; enforce or apply our terms and conditions; or protect the rights, property, or safety of M21 LIMITED, our users, or others.

Types of Information Collected:

We may collect personal information from you (including, without limitation, your name, email address, phone number, and postal address) when you visit our website, register with our website, place an online order, save your information with us online, contact us with a question or concern, or participate in a promotion. We receive and collect the name of the domain and host from which you access the Internet; the Internet protocol (IP) address of the computer you are using; the browser software you use and your operating system; the date and time you access our site; and any search engine or inbound hyperlink used to reach this website. This information is used only for statistical purposes and in regards to how we may enhance the customer experience.


Our website uses “cookies”, which are small data files that are stored on your computer when you visit a website. Cookies enable you to shop on our website and may be used in a variety of ways to enhance or personalize your online browsing and shopping experience. Cookies may be used to personalise your visits to this website, eliminate the need for you to repeatedly enter the same information, enable us to improve the content, reliability and functionality of this website, evaluate the effectiveness of the advertising on this website and track website usage patterns. Accepting a cookie will not give us access to any data on your computer other than the data stored in the cookie. Although you may configure your web browser to not accept cookies, you may experience a loss of functionality as a result.

Cookies for Advertising and Analytics:

Our website uses third party cookies from Google Analytics for Display Advertisers, including the following features:

    • Google Display Network Impression Reporting – gives us additional insight into who has viewed our paid digital advertising on other websites. This helps create more effective advertising.
    • Google Analytics and Paid Advertising – integrating both our web analytics and paid advertising platforms allows us to further tailor our advertising, making sure you see the right types of offers for you requirements, when you are using the internet outside our website.
    • Google Analytics Demographics and Interest Reporting – gives us insight into behaviour, demographics and interests on an anonymous and aggregate level. This means we can better understand the interests of people by age and gender, meaning shareholders see products that benefit them when visiting our sites.
    • Facebook / Instagram Social Pixel – Gives us additional anonymous insight into social traffic to and from our site. This allows us to advertise effectively and correctly through social sites and through social shopping.

How we use Your Information:

We may use your collected information in the following ways:

To process and fulfill your order, including sending emails to confirm your order status and shipment, along with customary business communications.

To verify your identity and to assist you if you have forgotten your username or password.

To communicate with you and to send you information by email, postal mail or other means about our products, services and promotions, where you agree to receive such information.

To help us learn more about your shopping preferences and personalise this website in accordance with your preferences.

To analyze trends and statistics.

To improve or update this website and our products / services.

To protect the security or integrity of our website and our business

To respond to your inquiries and communicate with you if necessary.

You always have the choice not to receive marketing and promotional information. It is our policy to remove any member from our database or mailing list upon the members’ request. Please Contact Us if you wish to opt out of receiving communications from the All Blacks Shop.

Website and Credit Card Security:

We take website and credit card security extremely seriously, and always endeavour to provide a secure safe platform on which to conduct online transactions. www.allblackshop.com uses the industry standard Secure Sockets Layer (SSL) protocol, which encrypts your information as it is transmitted over the internet. This encryption scrambles details such as credit card number, billing details and delivery address so that generally, other computers are unable to decipher the information, ensuring privacy and security. To make sure you are accessing a secure server, check for the unbroken key or closed lock symbol located generally either at the bottom left or top right of your browser window. If it appears, then SSL is active. You can double check this by looking at the URL as well. If SSL is active, then the first characters of that line will read ‘https’ rather than just ‘http’. It is important for you to protect against unauthorized access to your password and to your computer. Ensure you logout when you have finished visiting www.allblackshop.com, especially if you access www.allblackshop.com from a shared computer.

Linking to Third-Party Websites:

When you click on links and banners on our site that take you to third party web sites, you will be subject to the third party’s privacy policies. While we support the protection of privacy on the Internet, M21 LIMITED cannot be responsible for the actions of any third-party web sites.


When visitors leave comments/reviews on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Embedded content from other websites:

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with:

If you request a password reset, your IP address will be included in the reset email. We share information with third parties who help us provide our orders and store services to you; for example (but not limited to):

    • ClearSale Order Analysis and Fraud Analysis
    • Auth0 – NZR Team All Blacks Login Services
    • Cloudflare Cache and Smush CDN – Smush sends images to the WPMU DEV servers to optimize them for web use. This includes the transfer of EXIF data. The EXIF data will either be stripped or returned as it is. It is not stored on the WPMU DEV servers. Smush uses the Stackpath Content Delivery Network (CDN). Stackpath may store web log information of site visitors, including IPs, UA, referrer, Location and ISP info of site visitors for 7 days. Files and images served by the CDN may be stored and served from countries other than your own.
    • Mailchimp – When shopping, we keep a record of your email and the cart contents for up to 30 days on our server. This record is kept to repopulate the contents of your cart if you switch devices or needed to come back another day. Read our privacy policy here.
    • Payment Portals (transactional data) – AfterPay, Laybuy, Stripe, PX Express, POLi
    • Metorik Order Processing and Reporting
    • Wiremo – Reviews

Changes to our Privacy Policy:

We reserve the right to change this privacy policy from time to time by publishing the revised privacy policy on our website. We encourage you to check this policy regularly for any modifications or updates. Your continued use of our Services after any changes have been posted on our Website indicates your acceptance of those changes.
If you have any questions regarding our privacy policy or any other matter, please Contact Us.
M21 LIMITED is dedicated to providing quality products and services to our customers. We hope you will like what you have ordered, but if something isn’t right, please let us know.
www.allblackshop.com will only accept returns for the following scenarios:

    • Goods damaged or faulty prior to delivery.
    • Goods that vary from their description on this website.
    • Goods supplied incorrectly.